Cultural Entrepreneurship Conference
Title: Cultural Entrepreneurship Conference
Location: Pori, Finland
Website: http://ow.ly/bgiN0
Description: The conference theme, Networked Cultural Heritage and its ‘Impact’ on Place Brands – Global Perspectives on Capturing Value through Entrepreneurial Partnerships, brings out the role that new patterns of activities, relationships and new forms of networking between regions in tandem with cultural production can play in enhancing regional and national competitiveness.
Dates: 10 & 11 December 2012
Place Branding: Planejando a cooperação para atração de investimentos e turistas em cidades e regiões
Title: Place Branding: Planejando a cooperação para atração de investimentos e turistas em cidades e regiões
Location: São Paulo, Brazil
Website: http://www.oficinamunicipal.org.br/cursos/64
Description: {Portguese only} O curso visa apresentar os conceitos de Place Branding como um instrumento importante à governança, ao desenvolvimento e gestão de lugares – cidades, destinos turísticos ou países. Haverá exploração das ferramentas e práticas de Branding (Gestão da Marca), das especificidades de Place Branding (Gestão da Marca do Lugar) e também análise de casos e atividades em grupo. Os participantes terão noção das etapas que podem constituir um plano de Place Branding, da estratégia à ação.
Dates: 29 & 30 May 2012
Impressions of Luxembourg – Defining the look for the country’s promotional video
Boiling down the essence of your country into a video is a lot like Mission Impossible. Creating a promotional movie about Luxembourg is even harder
La gestión del Place Branding. Encuentro de investigadores sobre marca-territorio
Title: La gestión del Place Branding. Encuentro de investigadores sobre marca-territorio {Spanish only}
Location: Salamanca, Spain
Website: http://www.comunicacion.upsa.es/?sec=muestra&tipo=destacados&id=690
Description: El place branding consiste en la gestión de la marca de un territorio, no sólo desde el punto de vista turístico –destination branding- sino económico en general y también social, ya que la marca de territorio ha pasado a entenderse como uno de los activos fundamentales para el desarrollo de ese lugar.
Date: 23 May 2012
Places for sale – a place branding dream come true?
Sometimes places just need to start over. In terms of place branding, buying (or chartering) a city could be a dream come true. You can decide what kind of place it will be: the image, the rules and its personality. Have a look at places around the world that are up-for-grabs or have been sold recently, and what they will become in the future.
Finland will solve your problems
Never fear, Finland is here! Finns show the world what their problem solving skills can do as part of an integrated nation branding strategy.
Smart Cities Europe 2012
Title: Smart Cities Europe 2012
Location: London, UK
Website: http://ovumsmartcities.com
Description: The inaugural Smart Cities Europe 2012 conference draws on the combined expertise of Imperial College London, Ovum and invited speakers to deliver the world’s leading cross sector forum for the exchange of knowledge related to digital cities. It emphasises the need for an integrated approach to city planning and management.
Dates: 19 & 20 June 2012
Conferencia: Nation Branding, la gestión de la Marca País
Title: Conferencia: Nation Branding, la gestión de la Marca País
Location: Madrid, Spain
Website: http://alumni.eae.es/eventos/conferencia-nation-branding-la-gestion-de-la-marca-pais
Description {Spanish only}: La selección de futbol, la situación económica, la actividad de las empresas en el extranjero o la indiosincrasia de los ciudadanos de un país, todos estos factores influyen en la gestión de la marca de un país para que influya positivamente en el exterior. Pero, ¿Cómo se gestiona? ¿Qué casos de Nation Branding son existosos? ¿En qué benefician a los países?
Date: 26 April 2012, 19.00 – 20.30
Happiness as a measure of good governance
Last year, I saw the trend pop up toward addressing the “soft” aspects of people and places when I touched on a few subjects regarding happiness in place branding, such as the OECD Better Life Initiative and Mercer’s Quality of Living Index.
1st Pan-Hellenic Place Marketing and Branding Conference
Title: 1st Pan-Hellenic Place Marketing and Branding Conference
Location: Volos, Greece
Website: http://www.ideatopos.org/the-conference
Description: For the first time, academics, creatives, entrepreneurs and public servants from all over Greece and the Diaspora engage in an interdisciplinary dialogue based on 10 themes including Place Marketing for urban and regional development, City and Nation branding, Destination Management and Cultural Planning.
Dates: 30 March – 1 April 2012
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