Finland will solve your problems
Never fear, Finland is here! Finns show the world what their problem solving skills can do as part of an integrated nation branding strategy.
A collective approach to promoting the Paris Roissy-Charles de Gaulle airport area
Airports and surrounding areas are key drivers for economic development.
The decline of Brand USA
The economic crisis has taken its toll on Brand USA. According to the Brand Finance Nation Brand Index—an evaluation of nation brand value through a detailed analysis of economic data, perceptual market research data and infrastructure measures—the value of Brand USA dropped significantly by $1.2 trillion since April 2011.
South African citizens urged to promote nation
The International Marketing Council of South Africa (IMC), the custodians of Brand South Africa, has urged every citizen to re-evaluate their notion of patriotism, in a bid to build and enhance the nation’s brand.
Making Bretagne as attractive as possible is the main ambition for Bretagne’s brand
We often hear about cities and nations engaging in place branding campaigns, but from time to time a regional branding campaign pops up.
Russia is cleaning up its image and encouraging foreign investment
This article by Kate Gibson article first appeared on MarketWatch.
Russia is working to the quell the concerns of foreigners reluctant to invest in a country plagued by the perception of corruption, an government official said Saturday.
“Don’t be scared of Russia,” Stanislav Voskresensky, deputy minister of economic development, said of his message to private-equity funds and investment bankers.
Promoting North Korea
Often considered a closed country, it is surprising to know that North Korea participates in its own form of nation branding. Since 2000, the Democratic People’s Republic of Korea (DPRK) has used its English language site as the primary website for promoting the country.
Nation branding through immigrant integration
There are often varying opinions when it comes to the positive or negative impact of immigrants on a nation’s economy. Last year, a big debate arose in the U.S. concerning the impact of illegal immigrants on the hurting economy.
Nation branding for the baby boomer retirement wave
A country’s image, safety, medical care and ease of visa processes are important factors for baby boomers who are considering retiring abroad. Not only are affluent retirees travelling internationally at an increasing rate, they are also looking for a place to call home in their own personal paradise.
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