Happiness as a measure of good governance
Last year, I saw the trend pop up toward addressing the “soft” aspects of people and places when I touched on a few subjects regarding happiness in place branding, such as the OECD Better Life Initiative and Mercer’s Quality of Living Index.
Go to your happy place
What would happen if well-being mattered more than GDP? We’re getting a glimpse of the answer with the release of the OECD Better Life Initiative along with the current interest in overall happiness.
Ethical issues of PR companies rebuilding the Middle East’s image
Today, the BBC released a video about London’s top PR agencies and their less than ethical dictator clients. A tough dilemma that many image consultants working for foreign governments are facing is whether or not they are willing to take on a client that goes against their moral values.
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