A case study in tourism branding by the Canadian Tourism Commission
Title: A case study in tourism branding by the Canadian Tourism Commission
Location: Ottawa, Canada
Website: http://ottawa.iabc.com/branding-the-nation
Description: IABC Ottawa invites you out to breakfast! Meet us bright and early for a presentation on tourism branding by Greg Klassen, Senior Vice-President, Marketing Strategy and Communications from the Canadian Tourism Commission. You will learn how the CTC leverages its unique brand, currently number one in the world, to gain a competitive advantage for Canada’s tourism industry.
Date: 25 November 2011
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