Places for sale – a place branding dream come true?
Sometimes places just need to start over. In terms of place branding, buying (or chartering) a city could be a dream come true. You can decide what kind of place it will be: the image, the rules and its personality. Have a look at places around the world that are up-for-grabs or have been sold recently, and what they will become in the future.
Finland will solve your problems
Never fear, Finland is here! Finns show the world what their problem solving skills can do as part of an integrated nation branding strategy.
Happiness as a measure of good governance
Last year, I saw the trend pop up toward addressing the “soft” aspects of people and places when I touched on a few subjects regarding happiness in place branding, such as the OECD Better Life Initiative and Mercer’s Quality of Living Index.
Greece crowd-funds tourism billboard in NYC Times Square
When the going gets tough, the Greeks get creative! Greece’s image has greatly suffered from the recent economic mayhem. Today, UP Greek Tourism has come up with a way to promote tourism in the country through crowdsourcing and crowd-funding.
Victoria Beckham ambassador for GREAT Britain campaign
The GREAT Britain campaign uses all its assets, including top celebrities, to promote itself in key markets for the event-rich 2012 year.
Adorable citizen participation in nation branding Iceland
You can’t help but love them. But, following failing banks and an eruption by an unpronounceable volcano, tourism has been slow in Iceland.
Ukraine is still struggling to define its identity 20 years after independence
Ukraine is still struggling to define its identity, 20 years after its independence from the Soviet Union. Eariler this year we discussed Kosovo’s similar struggle after three years of independence. Svitlana Tuchynska describes the Ukrainian national identity debate in a KyivPost article.
South African citizens urged to promote nation
The International Marketing Council of South Africa (IMC), the custodians of Brand South Africa, has urged every citizen to re-evaluate their notion of patriotism, in a bid to build and enhance the nation’s brand.
Recent comments