Facebook for place branding done right – the Obermutten story
Kelly Johnson’s acronym KISS (Keep it Simple, Stupid) rings true for the story of how the tiny village of Obermutten, Switzerland went global.
The Most Social Cities Index in the making in Poland
It’s a unique initiative aimed at rating Internet social communities of cities. The study is jointly being carried out by TheStory, a digital branding agency, and Best Place – European Place Marketing Institute. The first-phase findings are available at www.TheMostSocialCities.com.
A collective approach to promoting the Paris Roissy-Charles de Gaulle airport area
Airports and surrounding areas are key drivers for economic development.
Paris ranks highest in 2011 Anholt-GfK Roper City Brands Index
This article first appeared yesterday’s PRNewswire press release.
In the aftermath of Japan’s earthquake, tsunami and subsequent nuclear accident, the city of Tokyo has seen no significant erosion to its city image according to the 2011 Anholt-GfK Roper City Brands Index(SM) study.
How cities are using web video to take control of their public image
This article by Andy Meek first appeared on Mashable.
The stakes are high for maintaining a city’s positive image. Bad perceptions can lead to lost economic development potential, and can be hard to reverse once they take hold.
ECM Summer School 2011
Title: ECM Summer School 2011
Location: Krakow, Poland
Website: Click here
Description: The aim is to equip professionals with the latest marketing tools and to help them to develop the knowledge and skills required for a successful career in conference, meetings and event management.
ECM Summer School is an unmissable learning opportunity for all professionals working in Convention Bureaux, Tourist Offices, Congress Centres, Airlines, Hotels, DMCs, PCOs & Meeting Planners!
Start Date: 2011-08-27
End Date: 2011-08-31
International Place Branding Conference: Special Session
Title: International Place Branding Conference: Special Session
Location: Utrecht, The Netherlands
Website: Click here
Description: The aim of this academic conference is to focus on the different conceptual, methodological and practical issues we all deal with in our daily work or that have arisen in past conferences. The scientific committee will shortly announce the themes and call for papers. As always we encourage practitioners, institutional representatives and academics to participate in this event, in order to move a step further towards the creation of a common body of knowledge around place branding and marketing. This is a smaller, more focused scientific event than the main Place Branding Conference and will not include “best practice” sessions. The number of participants will be limited.
Start Date: 2012-01-19
End Date: 2012-01-21
European Cities Marketing Annual Meeting and General Assembly
Title: European Cities Marketing Annual Meeting and General Assembly
Location: Lyon, France
Website: Click here
Description: The theme of the seminar will be: “To what extent can cuisine be a competitive advantage and successfully drive forward a city’s marketing?”
Start Date: 2011-06-08
End Date: 2011-06-11
4 ways to put social media in action for place branding
Places are tapping more and more into online media in order to manage their image. In these four examples we can see the effort put in to get people involved in the brand message.
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