Finland will solve your problems
Never fear, Finland is here! Finns show the world what their problem solving skills can do as part of an integrated nation branding strategy.
The decline of Brand USA
The economic crisis has taken its toll on Brand USA. According to the Brand Finance Nation Brand Index—an evaluation of nation brand value through a detailed analysis of economic data, perceptual market research data and infrastructure measures—the value of Brand USA dropped significantly by $1.2 trillion since April 2011.
Russia is cleaning up its image and encouraging foreign investment
This article by Kate Gibson article first appeared on MarketWatch.
Russia is working to the quell the concerns of foreigners reluctant to invest in a country plagued by the perception of corruption, an government official said Saturday.
“Don’t be scared of Russia,” Stanislav Voskresensky, deputy minister of economic development, said of his message to private-equity funds and investment bankers.
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