Introduce Estonia – a second wind for the country’s campaign

Introduce Estonia – a second wind for the country’s campaign

Posted by: on Apr 14, 2011 | No Comments

Introduce Estonia is the second coming of brand Estonia. It is the second step in a process that was started in 2002. While the previous platform “Positively Transforming” introduced the main pillars of Estonia as a brand, “Positively Surprising” elaborates, modernises and systemises them, bringing the brand closer to practical communication.