Cultural Entrepreneurship Conference
Title: Cultural Entrepreneurship Conference
Location: Pori, Finland
Website: http://ow.ly/bgiN0
Description: The conference theme, Networked Cultural Heritage and its ‘Impact’ on Place Brands – Global Perspectives on Capturing Value through Entrepreneurial Partnerships, brings out the role that new patterns of activities, relationships and new forms of networking between regions in tandem with cultural production can play in enhancing regional and national competitiveness.
Dates: 10 & 11 December 2012
Place Branding: Planejando a cooperação para atração de investimentos e turistas em cidades e regiões
Title: Place Branding: Planejando a cooperação para atração de investimentos e turistas em cidades e regiões
Location: São Paulo, Brazil
Website: http://www.oficinamunicipal.org.br/cursos/64
Description: {Portguese only} O curso visa apresentar os conceitos de Place Branding como um instrumento importante à governança, ao desenvolvimento e gestão de lugares – cidades, destinos turísticos ou países. Haverá exploração das ferramentas e práticas de Branding (Gestão da Marca), das especificidades de Place Branding (Gestão da Marca do Lugar) e também análise de casos e atividades em grupo. Os participantes terão noção das etapas que podem constituir um plano de Place Branding, da estratégia à ação.
Dates: 29 & 30 May 2012
La gestión del Place Branding. Encuentro de investigadores sobre marca-territorio
Title: La gestión del Place Branding. Encuentro de investigadores sobre marca-territorio {Spanish only}
Location: Salamanca, Spain
Website: http://www.comunicacion.upsa.es/?sec=muestra&tipo=destacados&id=690
Description: El place branding consiste en la gestión de la marca de un territorio, no sólo desde el punto de vista turístico –destination branding- sino económico en general y también social, ya que la marca de territorio ha pasado a entenderse como uno de los activos fundamentales para el desarrollo de ese lugar.
Date: 23 May 2012
Smart Cities Europe 2012
Title: Smart Cities Europe 2012
Location: London, UK
Website: http://ovumsmartcities.com
Description: The inaugural Smart Cities Europe 2012 conference draws on the combined expertise of Imperial College London, Ovum and invited speakers to deliver the world’s leading cross sector forum for the exchange of knowledge related to digital cities. It emphasises the need for an integrated approach to city planning and management.
Dates: 19 & 20 June 2012
Conferencia: Nation Branding, la gestión de la Marca País
Title: Conferencia: Nation Branding, la gestión de la Marca País
Location: Madrid, Spain
Website: http://alumni.eae.es/eventos/conferencia-nation-branding-la-gestion-de-la-marca-pais
Description {Spanish only}: La selección de futbol, la situación económica, la actividad de las empresas en el extranjero o la indiosincrasia de los ciudadanos de un país, todos estos factores influyen en la gestión de la marca de un país para que influya positivamente en el exterior. Pero, ¿Cómo se gestiona? ¿Qué casos de Nation Branding son existosos? ¿En qué benefician a los países?
Date: 26 April 2012, 19.00 – 20.30
1st Pan-Hellenic Place Marketing and Branding Conference
Title: 1st Pan-Hellenic Place Marketing and Branding Conference
Location: Volos, Greece
Website: http://www.ideatopos.org/the-conference
Description: For the first time, academics, creatives, entrepreneurs and public servants from all over Greece and the Diaspora engage in an interdisciplinary dialogue based on 10 themes including Place Marketing for urban and regional development, City and Nation branding, Destination Management and Cultural Planning.
Dates: 30 March – 1 April 2012
Curso de Nation Branding, Place Branding e Marketing Territorial
Title: Curso de Nation Branding, Place Branding e Marketing Territorial
Location: São Paulo, Brazil
Website: http://bit.ly/yZjGWO
Description: {Portuguese only} Objetivo
Nation Branding, Place Branding e Marketing Territorial: novas abordagens entre Comunicação e Relações Internacionais
Social Media & Tourism Marketing
Title: Social Media & Tourism Marketing
Location: Milan, Italy
Website: http://formazione.ninjamarketing.it/corsi/social-media-tourism
Description: {Italian only} Il corso in Social Media & Tourism Marketing della Ninja Academy si focalizza sull’impatto dei social media, del destination blog e dei digital influencer nella comunicazione turistica. L’obiettivo del corso e’ fornire gli strumenti necessari a manager ed esperti di comunicazione per comprendere le strategie da utilizzare per implementare nuovi piani di comunicazione turistica integrata.
Dates: 13 & 14 April 2012
Soft Power, Nation Branding and China event
Title: Soft Power, Nation Branding and China
Location: London, UK
Website: http://blogs.lse.ac.uk/polis/2012/03/03/soft-power-nation-branding-and-china-new-event
Description: Professor (Jian) Jay Wang will discuss China’s public diplomacy strategy at Polis, LSE.
The real China media story might not be what happens to journalism in the People’s Republic itself. The real China media story might be the impact China has on global journalism as it invests billions in creating it’s own international news network…
Date: 13 March 2012 at 1 pm
Luxembourg Nation Branding Conference
Title: Luxembourg Nation Branding Conference
Location: Chamber of Commerce, Luxembourg
Website: www.luxembourgforbusiness.lu/nation-branding-conference-0
Description: What do foreigners really think of the Grand Duchy and how can those in charge of promoting Luxembourg as a place of business ensure that the right image is being portrayed? Those and many more questions will be addressed in a round table discussion (in French and Luxembourgish with simultaneous translation into French) being organised by a number of government ministries as well as Luxembourg for Business and Luxembourg for Finance.
Date: February 29, 2012 at 6 p.m.
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