Conferencia: Nation Branding, la gestión de la Marca País
Title: Conferencia: Nation Branding, la gestión de la Marca País
Location: Madrid, Spain
Website: http://alumni.eae.es/eventos/conferencia-nation-branding-la-gestion-de-la-marca-pais
Description {Spanish only}: La selección de futbol, la situación económica, la actividad de las empresas en el extranjero o la indiosincrasia de los ciudadanos de un país, todos estos factores influyen en la gestión de la marca de un país para que influya positivamente en el exterior. Pero, ¿Cómo se gestiona? ¿Qué casos de Nation Branding son existosos? ¿En qué benefician a los países?
Date: 26 April 2012, 19.00 – 20.30
The making of a green brand for Denmark
Even though Denmark is not a late bloomer in the green economy, the country now wants to strengthen its global reputation as a green nation. Acknowledging the harsh realities of growing global competition, Denmark back in 2005 established a Globalisation Council led by the Prime Minister that was to analyse the threats and opportunities facing the country in the years to come.
Curso de Nation Branding, Place Branding e Marketing Territorial
Title: Curso de Nation Branding, Place Branding e Marketing Territorial
Location: São Paulo, Brazil
Website: http://bit.ly/yZjGWO
Description: {Portuguese only} Objetivo
Nation Branding, Place Branding e Marketing Territorial: novas abordagens entre Comunicação e Relações Internacionais
Cuba travel video that actually makes you want to go there
Winter is settling in along with the cold weather and dreams of somewhere warm.
Adorable citizen participation in nation branding Iceland
You can’t help but love them. But, following failing banks and an eruption by an unpronounceable volcano, tourism has been slow in Iceland.
Three recent examples of nation branding through airlines
National airlines are often considered as brand ambassadors. See how these three countries are marketing at 30,000 feet.
Singapore indulges taste buds in gastrodiplomacy journey
The Singapore International Culinary Exchange (SPICE), aims at showcasing the Singapore’s cuisine and culinary culture to the rest of the world with one mobile kitchen, nine cities, 10 chefs and 15 food brands on a 365-day journey of gastrodiplomacy.
5 useful iPhone apps for country facts and figures
Even in nation branding, “there’s an app for that.” If you’re in need of facts and figures on many different countries while on the go, these apps are for you.
Go to your happy place
What would happen if well-being mattered more than GDP? We’re getting a glimpse of the answer with the release of the OECD Better Life Initiative along with the current interest in overall happiness.
Branding regions and cities –foreign direct investments, export growth and tourism development
Title: Branding regions and cities –foreign direct investments, export growth and tourism development
Location: Belgrade, Serbia
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