Finland will solve your problems
Never fear, Finland is here! Finns show the world what their problem solving skills can do as part of an integrated nation branding strategy.
Victoria Beckham ambassador for GREAT Britain campaign
The GREAT Britain campaign uses all its assets, including top celebrities, to promote itself in key markets for the event-rich 2012 year.
Facebook for place branding done right – the Obermutten story
Kelly Johnson’s acronym KISS (Keep it Simple, Stupid) rings true for the story of how the tiny village of Obermutten, Switzerland went global.
South African citizens urged to promote nation
The International Marketing Council of South Africa (IMC), the custodians of Brand South Africa, has urged every citizen to re-evaluate their notion of patriotism, in a bid to build and enhance the nation’s brand.
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