La gestión del Place Branding. Encuentro de investigadores sobre marca-territorio
Title: La gestión del Place Branding. Encuentro de investigadores sobre marca-territorio {Spanish only}
Location: Salamanca, Spain
Website: http://www.comunicacion.upsa.es/?sec=muestra&tipo=destacados&id=690
Description: El place branding consiste en la gestión de la marca de un territorio, no sólo desde el punto de vista turístico –destination branding- sino económico en general y también social, ya que la marca de territorio ha pasado a entenderse como uno de los activos fundamentales para el desarrollo de ese lugar.
Date: 23 May 2012
Places for sale – a place branding dream come true?
Sometimes places just need to start over. In terms of place branding, buying (or chartering) a city could be a dream come true. You can decide what kind of place it will be: the image, the rules and its personality. Have a look at places around the world that are up-for-grabs or have been sold recently, and what they will become in the future.
1st Pan-Hellenic Place Marketing and Branding Conference
Title: 1st Pan-Hellenic Place Marketing and Branding Conference
Location: Volos, Greece
Website: http://www.ideatopos.org/the-conference
Description: For the first time, academics, creatives, entrepreneurs and public servants from all over Greece and the Diaspora engage in an interdisciplinary dialogue based on 10 themes including Place Marketing for urban and regional development, City and Nation branding, Destination Management and Cultural Planning.
Dates: 30 March – 1 April 2012
Curso de Nation Branding, Place Branding e Marketing Territorial
Title: Curso de Nation Branding, Place Branding e Marketing Territorial
Location: São Paulo, Brazil
Website: http://bit.ly/yZjGWO
Description: {Portuguese only} Objetivo
Nation Branding, Place Branding e Marketing Territorial: novas abordagens entre Comunicação e Relações Internacionais
Victoria Beckham ambassador for GREAT Britain campaign
The GREAT Britain campaign uses all its assets, including top celebrities, to promote itself in key markets for the event-rich 2012 year.
Cuba travel video that actually makes you want to go there
Winter is settling in along with the cold weather and dreams of somewhere warm.
Branded Spaces – International Conference on Contemporary Branding
Title: Branded Spaces – International Conference on Contemporary Branding
Location: Karlsruhe, Germany
Website: http://branded-spaces.de/speakers/placedestination
Description: Branded spaces in the context of spatial structures and built infrastructure are central to the category “Place & Destination”. Here, tourist destinations as brands within the meaning of the Bilbao-effect, but also issues of urban and regional marketing are dealt with. Destination identities and images are also discussed from different theoretical and practical perspectives.
Start Date: 2011-09-15
End Date: 2011-09-16
TOURL – 1st International Conference Place Branding Online
Title: TOURL – 1st International Conference Place Branding Online
Location: Barcelona, Spain
Website
Description: TOURL is the first International Conference specifically dedicated to online place branding. It is designed to cover the emerging topic of Internet as communication tool for place brands. Its aim is to build a basis of ‘analogical networks’ for experts all over the world to get together face-to-face. That way, we could learn from each other’s experience and generate development opportunities in place brand communication strategies.
Start Date: 2011-10-06
End Date: 2011-10-07
How cities are using web video to take control of their public image
This article by Andy Meek first appeared on Mashable.
The stakes are high for maintaining a city’s positive image. Bad perceptions can lead to lost economic development potential, and can be hard to reverse once they take hold.
Go to your happy place
What would happen if well-being mattered more than GDP? We’re getting a glimpse of the answer with the release of the OECD Better Life Initiative along with the current interest in overall happiness.
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