Impressions of Luxembourg – Defining the look for the country’s promotional video
Boiling down the essence of your country into a video is a lot like Mission Impossible. Creating a promotional movie about Luxembourg is even harder
Greece crowd-funds tourism billboard in NYC Times Square
When the going gets tough, the Greeks get creative! Greece’s image has greatly suffered from the recent economic mayhem. Today, UP Greek Tourism has come up with a way to promote tourism in the country through crowdsourcing and crowd-funding.
Facebook for place branding done right – the Obermutten story
Kelly Johnson’s acronym KISS (Keep it Simple, Stupid) rings true for the story of how the tiny village of Obermutten, Switzerland went global.
Cuba travel video that actually makes you want to go there
Winter is settling in along with the cold weather and dreams of somewhere warm.
Adorable citizen participation in nation branding Iceland
You can’t help but love them. But, following failing banks and an eruption by an unpronounceable volcano, tourism has been slow in Iceland.
How cities are using web video to take control of their public image
This article by Andy Meek first appeared on Mashable.
The stakes are high for maintaining a city’s positive image. Bad perceptions can lead to lost economic development potential, and can be hard to reverse once they take hold.
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